Alternative (Alt) Text is meant to convey the “why” of the image as it relates to the content of a document or webpage. It is read aloud to users by screen reader software, and it is indexed by search engines. It also displays on the page if the image fails to load, as in this example of a missing image.
Contents
What should image alt text say?
Image Alt Text Best Practices
- Describe the image, and be specific.
- Add context that relates to the topic of the page.
- Keep your alt text fewer than 125 characters.
- Don’t start alt text with “picture of…” or “Image of…” Jump right into the image’s description.
- Use your keywords, but sparingly.
How do I put alt text on a picture?
To add alt text to a picture, shape, chart, or SmartArt graphic, right-click on the object and choose Format Picture. In the Format Picture panel, choose the Layout and Properties icon. Then choose Alt Text. Add a title for your object, then a description.
When should alt text be used?
Alt text, or alternative text, is primarily used by people who use screen readers to access websites, apps, and other software. People who use screen readers are usually either completely blind or have bad enough vision that it’s difficult to read the text on a page.
Who uses alt text?
Alt text uses:
Visually impaired users using screen readers will be read an alt attribute to better understand an on-page image. 2. Alt text will be displayed in place of an image if an image file cannot be loaded. 3.
Why is alt text important for accessibility?
Also referred to as an alt description or an alt attribute, alt text is critical for those with disabilities because it describes the function and appearance of a photo or graphic they cannot see. PDF documents often contain images that convey critical information to the reader.
How do I access alt text?
To open the Alt Text pane, do one of the following:
- Right-click an image, and then select Edit Alt Text.
- Select an image, select Format > Alt Text.
Where do I find alt text?
Chrome™ browser: point to the image with your mouse, right-click and choose Inspect from the quick menu (or use Ctrl-Shift-I on keyboard). A new pane will open at the right of your screen with the HTML code highlighted for that element. You can then view the alt text and other attributes for the image.
How do you make alt text?
Turn automatic alt text on
- Select File > Options > General and check that Enable services is selected under Office intelligent services.
- Select the Ease of Access tab and check that Automatically generate alt text for me is selected under Automatic Alt Text.
Do images with text need alt text?
Alt text for informative images
If the content of a page would suffer if an image was removed, then that image is informative and therefore needs an alt text. The alt text needs to describe the image as concisely as possible.Having long alt text will result in a poor user experience for those using screen readers.
Should all images have alt text?
Rule Description
All images must have alternate text to convey their purpose and meaning to screen reader users.
Do screen readers read images?
Screen readers ignore images without alternative text and say nothing, but users can set their preferences to read the file name. If an image without alternative text is a link, screen readers will generally read the link destination (the href attribute in the HTML markup) or may read the image file name.
CSS background images should not have alternative text if the image is truly a background image. Decorative (i.e removing it from the page causes no impact to the page’s meaning or function) CSS background images do not need additional markup.
What is alt text on twitter?
When you Tweet photos using the Twitter app for iOS or Android, or on twitter.com, you have the option to compose a description of the images so the content is accessible to more people, including those who are blind or low-vision.On the image, tap the +Alt button to insert descriptive text.
What does alt text mean?
alternative text
‘Alt text’ is a contraction of ‘alternative text‘. It’s a short written description of an image, which makes sense of that image when it can’t be viewed for some reason. Well-written alt text is important to your website’s accessibility, and its search engine optimisation (SEO). Accessibility.
Can images be text?
Things like logos, charts, and graphs can have text set as part of the image as long as alternative text is authored to provide equivalent access.
What is alt text on a website?
Alternative (Alt) Text is meant to convey the “why” of the image as it relates to the content of a document or webpage. It is read aloud to users by screen reader software, and it is indexed by search engines.
What is image SEO?
Image SEO is the process of optimizing the images on your website so they are easy for search engines to “read” and find, consequently improving the visibility and rankings of your content in Google and other search engines.
How do I add alt text to an image in Word?
To add alternative text to an image in Word: Insert the picture you want to use into the document. Right-click the picture, and then, in the menu that pops up, click Format Picture. Click the arrow next to Alt Text to expand the alternative text options.
How do you alt text infographics?
Quick tips for writing image alt descriptions
- Keep it conversational – use proper sentences, not keywords or phrases.
- Don’t write “an image of…”
- Stick to 1-2 sentences.
- If you need a longer description, write a brief summary in the alt text, and include the full description underneath the image.
What is the difference between alt text and description?
Alt text gives the user the most important information while image descriptions provide further detail. For example, alt text tells someone that there’s a puddle on the floor, and image description tells someone that the puddle on the floor is in the middle of the floor and it’s orange juice.