What should you put in a newsletter? It’s one thing to hear that a newsletter is a great way to stay in touch with your audience.
Event newsletter ideas
- Event invitations.
- Event recaps.
- Pictures of an event you went to.
- Upcoming trade shows, panels, charity drives.
- Industry news.
- Hot take on the news.
Contents
7 Tips for Creating More Engaging Newsletters
- Choose your focus.
- Keep it simple, keep it catchy.
- Include third party content for more engaging newsletters.
- Include user-generated content.
- Connect to trending topics or events.
- Use social media as a teaser.
- Be consistent but provide something unique.
5 Essential Elements to a Great Newsletter
- Brevity. We’re inundated with information and another lengthy newsletter is not going to help anyone.
- Storytelling. The best newsletters utilize classic story-telling techniques.
- Reader Focus. Don’t write a diary.
- Call to Action. Let’s be honest here.
- Design.
4 Tips For Writing A Great Newsletter
- Make It Something People Want to Read.
- Fix Your Open Rates.
- Be Consistent in Your Delivery.
- Keep It Short and Simple.
- Decide What You Want to Share.
- Write A Draft Like You’re Writing to A Specific Person.
- Review The Draft.
- Send to A Portion of Your List First.
Either way, use these tips to discover more compelling newsletter titles your audience will love.
- Focus on your industry, not your company name.
- Consider benefits for your subscribers.
- Remember your target audience.
- Incorporate action into your title.
- Brainstorm content.
- Don’t call it a newsletter.
- Your Turn.
6 Tips to Spice Up Your Monthly Email Newsletter
- Include Promotional Ideas. Adding a promotion to your newsletter is a great way to add interest and excitement to your email.
- Add Useful Content.
- Promote Your Blog.
- Write a Letter From the Owner.
- Show Off Your Employees.
- Connect to the Time of Year.
Not only did I find out what newsletters people actually DO read, but I found out a lot about what they want:
- Deals and promotions (This was the biggest reason people opened emails, by far.)
- Relevant industry news for their careers.
- Updates on stuff they’d check out anyway.
- New ideas for their business or personal life.
Here are some things you might want to include:
Write your introduction to your ideal client. Acknowledge that this is your first issue and that you appreciate your readers’ attention. Tell readers what they’ll be getting and how often. Outline the benefits of staying subscribed.
13 of the Best Newsletters in 2020
- Robinhood Snacks.
- Morning Brew.
- Below the Fold.
- Buffer’s social media newsletter.
- Vox Sentences.
- NextDraft.
- NPR’s Pop-Culture Happy Hour.
- Non-Obvious Insights.
So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 200 words — results in the highest email click-through rate for most industries.
Timely newsletter names
Update (The Daily Update) Pulse (The Pricing Pulse Newsletter) Scoop (The Scoop—pretty simple) Buzz (Beckworth’s Buzz)
bulletin, pamphlet, journal.
Ideas for Employee Newsletter Names
- Newsletter Names – By Angle. Information Driven. • Just the Facts. • The Advisor. • The Dispatch. • The Bulletin. • The Communique.
- By Frequency. Daily. • The Morning Report. • The Daily Bulletin. • The Daily Dispatch. Weekly.
- Music. • In Tune. • The Key Note. • The Beat. • The Rap Up. • The Right Note.
The Newsletter With a Closing Message
- Happy Thanksgiving from us to you.
- Love,
- Until next time…
- Peace & Blessings!
- Your Superheroes!
- Happy Saturday,
- Thank you, as always, for being with us!
Your newsletter should include important information that your employees need to know, like sales updates or upcoming events.
Employee-Focused Newsletter Content Ideas
- Jobs.
- Anniversaries or milestones.
- Employee profiles.
- Recommendations.
- Pulse Surveys.
- Suggestion box or anonymous comments.
- Inspirational quotes.
What should be included in a school newsletter?
- Current and upcoming school events.
- Mini interviews.
- Self-help articles.
- The kindness corner.
- Other interesting topics.
But people don’t always read the email newsletters they subscribe to. Instead, 55% scan the headlines before reading anything, and 20% read nothing at all, according to Survey: How Audiences View Content Marketing, a study by Blue Fountain Media.
Here are some tips from Lubbers and other experts to help you launch a successful and useful newsletter
- Decide what you want your newsletter to be.
- Be realistic.
- Find a platform that works with your newsroom and meets your needs.
- Build a connection by engaging with your readers.
- Ask for feedback.
- Shameless self-promo.
Below are four easy steps to build a newsletter people will actually read.
- Focus on the subject line. This is your chance at a first impression.
- Share the best content. When creating a newsletter, one of the best (and easiest) practices is content curation.
- Keep it mobile.
- Keep a schedule.
To help you start, we’ve created a list of six design tips to make your email newsletter visually appealing.
- Create a header. No question, your newsletter needs a header.
- Let your logo dictate color scheme. Your newsletter needs a color scheme.
- Stick to standard fonts.
- Use subheadings.
- Stack content.
- Use pictures.
How to Introduce Yourself in an Email
- Write a compelling subject line.
- Tailor your greeting to the industry and situation.
- Make your first line about them.
- Explain why you’re reaching out.
- Provide value for them.
- Include a call-to-action.
- Say “thanks” and sign off.
- Follow up with them.