How To Create A Press Kit?

How to Create a Press Kit With Examples (+ Free Template)

  1. Find & Choose a Design or Template.
  2. Customize Your Template With Your Information.
  3. Add Photos.
  4. Provide Your Company’s Media Assets (e.g., Logo)
  5. Link to Past Press Releases.
  6. Include Additional Features Relevant to Your Business.
  7. Promote Your Press Kit.

Contents

What do I need to make a press kit?

Here are the key things that every press kit should include:

  1. Boilerplate.
  2. Team bios & quotes.
  3. Logo variants.
  4. High-resolution images.
  5. Videos & audio files (if relevant)
  6. Contact information.
  7. Social links.
  8. Product/service fact sheet.

What is usually in a press kit?

What’s a press kit? A press kit is a page or folder on your website that makes it incredibly easy for journalists to learn about your brand and access photos and videos to use in their content. Press kits give journalists all the facts and figures they need so they can focus on telling a compelling story.

How do I make a digital press kit?

5 basic steps to make a digital press kit

  1. Decide on the ingredients. It stands to reason that before creating a press kit, you need to figure out its basic components and gather all the information needed.
  2. Arrange information on the slides.
  3. Add animation.
  4. Save as PDF.
  5. Save as HTML5.
  6. Share and track your press kit.

How do you make a film press kit?

We’ll name 7 hallmarks of an effective press kit.

  1. Title page. The first page attracts attention and advertises your film.
  2. Synopsis. Surely you already have a synopsis, since it is often written long before the film is made.
  3. Film crew.
  4. 10 Frequently Asked Questions.
  5. Photos.
  6. Reviews on your movie.
  7. Technical information.

What is the difference between a press kit and a media kit?

In simple terms, a media kit is a general overview of your brand, while a press kit is necessary information for immediate coverage on a timely event.

How do I make a brand press kit?

How to Create a Press Kit With Examples (+ Free Template)

  1. Find & Choose a Design or Template.
  2. Customize Your Template With Your Information.
  3. Add Photos.
  4. Provide Your Company’s Media Assets (e.g., Logo)
  5. Link to Past Press Releases.
  6. Include Additional Features Relevant to Your Business.
  7. Promote Your Press Kit.

How much does a press kit cost?

Fortunately, not all press kits are disasters. In fact, if done well, they can be real assets. Press kits are relatively inexpensive ways to get you noticed — perfect for creative but fiscally challenged freelancers. With an average price of $5,000, they’re way cheaper than most forms of advertising.

How do I set up a nonprofit press kit?

What is a media kit?

  1. Help answer questions before they are asked.
  2. Provide facts and information about your cause.
  3. Introduce your organization and other initiatives.
  4. Lay the foundation to pitch a news story.
  5. Position your organization as the subject matter expert.
  6. Provide quotes and bios for speakers.

How long should a media kit be?

A media kit can range from 1-2 pages to 3+ pages, depending on how long you’ve been blogging for and how establish your brand is. There is no right number of pages, but personally my media kit is 2 pages. I’ve seen media kits that include editorial features and work as well as expertise listed out.

What makes a good media kit?

Press kits include elements such as your company story and mission, facts, branded marketing assets, info on team members, media mentions, press releases, and samples of feature articles.

What are digital press kits?

EPK, short for electronic press kit, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.

What is an artist press kit?

Just what is a press kit and why should an artist have one? A press kit is just what it sounds like, as it is a group of documents presenting the artist’s background, education, experience, past exhibitions, publishing achievements, competition awards along the artist’s current and future shows, etc.

How do you press for a short film?

8 Incredible Ways of Promoting Your Short Films

  1. Create a website. Yes, in today’s connected world, even movies need to have websites.
  2. Keep a Journal.
  3. Email Addresses & Press Release.
  4. Social Networking.
  5. Online film sites.
  6. Make a Teaser.
  7. A Gripping trailer.
  8. Film festivals.

What should be in a film EPK?

What is an EPK for a film?

  • Film poster.
  • Cast Bios.
  • Key Crew Bios.
  • Synopsis.
  • Logline.
  • Contact details.
  • Full Credits.

What does EPK stand for in film?

The electronic press kit (EPK) is an important element of a film or video production. Here’s everything you need to know about shooting one.

What should be in a 2021 press kit?

To get you started, here’s what usually goes in a company press kit:

  1. Company details. Start with the essentials: a detailed company description, brand guidelines, high-resolution images & logos.
  2. Bios & headshots.
  3. A selection of press releases and examples of media coverage.
  4. Awards & recognition.
  5. Contact information.

Who uses Mediasets?

They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. It should be a one-stop shop for all of the information journalists need.

Who needs a media kit?

A media kit gives you the opportunity to present yourself as you want to be seen. It also gives your audience a detailed description of exactly what you offer. It allows you to control the message. When you take on a new client, he or she will likely have lots of questions about your products or services.

Do I need a press kit?

Not having a press kit is a problem. If you don’t have a press kit, your company has already lost its control on the accuracy of the information you can provide to reporters to enrich their stories. The purpose of the press kit is to provide media partners with meaningful information about you and your business.

How do I write a press release for free?

How do I distribute a press release for free?

  1. Write your own press release or outsource the task to a PR distribution service.
  2. Sign up to one of the free press release distribution services above and submit your press release to them.