Here are the steps you should take to create the best email newsletter for your business or personal goals.
- Step 1: Choose an email newsletter tool.
- Step 3: Choose a template and gather your content.
- Step 4: Personalize your template.
- Step 5: Set your email newsletter size.
- Step 6: Add in your body content.
Contents
Check out these 5 tips for building a more engaging newsletter!
- Improve navigation with an interactive table of contents.
- Grab attention with a full-bleed hero module.
- Vary content width to keep it interesting.
- Animate your offerings with GIFs.
- Make a personal connection.
Keep it simple, keep it catchy
Because your audience will spend less time reading an email than a blog post or a white paper, they need to understand the point of your newsletter as soon as they open it – keep the content simple and straightforward. The simplicity of engaging newsletters is key to their readability.
What is the best app for making newsletters?
- Postcards 2. Create, edit and manage awesome email newsletters
- Revue. Easily create an engaging, gorgeous, weekly digest.
- Stripo.email. Free email template builder for designers and developers.
- GoodBits.
- Mailchimp.
- Mailjet.
- Buttondown.
- MailerLite.
A digital newsletter is an excellent opportunity for you to connect with your audience to drive engagement and sales. And it’s also an effective way of building brand awareness and affinity. Newsletters can effectively leverage your email list into sales.
How to make a newsletter
- Open Canva. Open up Canva and search for “Newsletter” to start designing.
- Find the perfect template. Browse Canva’s library of newsletter templates for every theme.
- Discover features. Explore millions of graphics, illustrations, images and other elements.
- Customize your design.
- Publish and share.
How to Create a Newsletter (and a Powerful Email Marketing Campaign)
- Organize your data.
- Create your content plan and newsletter schedule.
- Pick the right tool for sending your e-newsletters.
- Choose an e-newsletter template.
- Embed sign-up forms on your website.
- Use landing pages to maximize signups.
- Test your newsletters.
5 Essential Elements to a Great Newsletter
- Brevity. We’re inundated with information and another lengthy newsletter is not going to help anyone.
- Storytelling. The best newsletters utilize classic story-telling techniques.
- Reader Focus. Don’t write a diary.
- Call to Action. Let’s be honest here.
- Design.
How long should Newsletters be?
So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 200 words — results in the highest email click-through rate for most industries.
Follow these easy steps to quickly create a newsletter using Adobe InDesign, Illustrator, Microsoft Word, Publisher, Apple Pages, QuarkXPress or CorelDraw.
- Start with a design template.
- Add your own images and logo.
- Add your own text and pick fonts.
- Choose colors that suit your brand.
- Print in-house or send it out.
Create a newsletter with Docs and Gmail
In Google Docs, click Template Gallery. Click the newsletter template you want to use. Make any changes to the template and add your newsletter text.
Embed your Canva designs on websites and other platforms.
- Create or open an existing design.
- On the top corner of the editor, click the ••• button.
- On the search bar, type “embed.” Select Embed from the options.
But people don’t always read the email newsletters they subscribe to. Instead, 55% scan the headlines before reading anything, and 20% read nothing at all, according to Survey: How Audiences View Content Marketing, a study by Blue Fountain Media.
It turns out that not only are email newsletters still useful—they’re also one of the best channels for developing a stronger relationship with your prospects and customers.To be a good marketing tool, newsletters should deliver value to your target audience—by entertaining, educating, and engaging them.
Newsletters are still one of the most cost effective and highest converting tools to have in your digital toolkit. One of the main reasons is that your readers need to opt-in to receive it.So while you don’t want to spam them, a newsletter with relevant topics can really boost audience engagement and conversions.
However, simple newsletters can be created in Word, using tools you are already familiar with (or can quickly become familiar with). Newsletters are often formatted into multiple columns.To create columns in Word, on the Page Layout tab, choose Columns.
Open a Newsletter Template
- From the Home section, go to the New items option.
- Choose More Items, followed by Choose Form.
- Select the Look In option and click User Templates in File System.
- From there, navigate to and select the newsletter template you just saved and click Open.
Digital newsletters are scheduled, recurring messages from companies to a list of subscribers that usually has a web page counterpart or archive which represents a specific type of content.
Not only did I find out what newsletters people actually DO read, but I found out a lot about what they want:
- Deals and promotions (This was the biggest reason people opened emails, by far.)
- Relevant industry news for their careers.
- Updates on stuff they’d check out anyway.
- New ideas for their business or personal life.
There are three types of newsletters: the company newsletter, the consumer newsletter, and the organization newsletter.
You can know how to structure newsletter content when you define your topic and your readers.
- The Company Newsletter.
- The Consumer Newsletter.
- The Organization Newsletter.
To help you start, we’ve created a list of six design tips to make your email newsletter visually appealing.
- Create a header. No question, your newsletter needs a header.
- Let your logo dictate color scheme. Your newsletter needs a color scheme.
- Stick to standard fonts.
- Use subheadings.
- Stack content.
- Use pictures.