Company-Focused Newsletter Content Ideas
- Recent articles about your company. Keep employees up-to-date with the latest press on the company.
- Business changes. Employees value transparency.
- Events.
- Departmental updates.
- Advice column.
- Big wins.
- Reminders.
- Competitor news.
Contents
Engaging Employee Newsletter Ideas to Try
- Internal Job Openings. Give your employees insight to new internal job openings in your newsletter.
- Employee Profiles.
- Favorite Healthy Recipes.
- Picture of the Week.
- Contests.
- Upcoming Events.
- Celebrate Birthdays.
- Honor Milestones.
Consider These Clever Newsletter Ideas
- A Creative Name to Set the Mood for What’s to Come.
- A Success Story From a Customer.
- An Employee Spotlight or Company Story.
- A Letter From the CEO.
- A Training Session or Course.
- Blog Teasers.
- A Contest or Giveaway.
- FAQs & Surveys.
Here are five things to keep in mind!
- Structure your content for email scanners! The majority of subscribers don’t read every single word of every email they receive.
- Use clear calls-to-action. Use links!
- Introduce, give detail and repeat the message.
- Build for mobile too.
- Use GIFs.
The best internal newsletters use storytelling techniques to keep employees engaged. Use a conversational tone. Tell your employees information that they’d like to know, not just the information they need to know.
5 Essential Elements to a Great Newsletter
- Brevity. We’re inundated with information and another lengthy newsletter is not going to help anyone.
- Storytelling. The best newsletters utilize classic story-telling techniques.
- Reader Focus. Don’t write a diary.
- Call to Action. Let’s be honest here.
- Design.
Some research shows that the perfect length is about 20 lines of text, or 200 words maximum, for the highest click rates.
External Company Newsletters: A Guide
- Highlight events your company has taken part in or sponsored.
- What’s new with your company?
- Next, think about any projects you’ve recently completed.
- Finally, cover stories about your employees taking part in outside activities- either personal or on behalf of the company.
7 Tips for Creating More Engaging Newsletters
- Choose your focus.
- Keep it simple, keep it catchy.
- Include third party content for more engaging newsletters.
- Include user-generated content.
- Connect to trending topics or events.
- Use social media as a teaser.
- Be consistent but provide something unique.
10 ways to get employees to read your newsletter
- Create value. It sounds obvious, but you’d be surprised by the number of newsletters that hold no relevance to their audience.
- Include a survey.
- Add a trivia contest.
- Include employee features.
- Keep it web-based.
- Make it readable.
- Add photos.
- Add video.
Company newsletters include periodic updates, news, promotions and events communicated in print or electronic form.Companies send newsletters weekly, monthly or quarterly, depending on their goals and business activities.
So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 200 words — results in the highest email click-through rate for most industries.
Email newsletters are one of the most powerful digital marketing tools available to market your business.In fact, a study by Monetate found that email marketing leads 4.24% of visitors to complete a sale. Compare this with 2.49% of visitors who come from search engines and . 59% who visit from social media.
A company newsletter is one way to motivate employees to be happy at what they do. A well-designed newsletter can help improve the performance of the workforce as it is an important tool that can keep employees in the loop on the company’s policies, activities, services, social events, and other company news.
Best practices for starting an internal newsletter
- Create a content plan. If you schedule your communications consistently, staff may look forward to the weekly update.
- Design stunning visuals.
- Include entertainment and metrics.
- Highlight communication channels.
- Share developments and competitor information.
There are three types of newsletters: the company newsletter, the consumer newsletter, and the organization newsletter.
You can know how to structure newsletter content when you define your topic and your readers.
- The Company Newsletter.
- The Consumer Newsletter.
- The Organization Newsletter.
Components Of A Newsletter
- Subject Line. Subject lines are used to identify the intent of an email.
- Pre-Header Copy. The pre-header copy is just as important as the subject line.
- Newsletter Content.
- Graphics And Copy Design.
- CTA.
- Newsletter Preference Selection.
- Unsubscribe Button.
- Test, Test, and Then Test Again.
Searching for Good Email Newsletter Examples
- Deals and promotions (This was the biggest reason people opened emails, by far.)
- Relevant industry news for their careers.
- Updates on stuff they’d check out anyway.
- New ideas for their business or personal life.
- Customized content and just plain ole’ great content.
An internal newsletter should be all about the employees, and the things that matter to them. Contrary to popular misconception, it is not a propaganda piece by the organization. It must have stories that impact the workforce and not the management.
13 of the Best Newsletters in 2020
- Robinhood Snacks.
- Morning Brew.
- Below the Fold.
- Buffer’s social media newsletter.
- Vox Sentences.
- NextDraft.
- NPR’s Pop-Culture Happy Hour.
- Non-Obvious Insights.
On average, the best frequency for newsletters are no more than twice a week and at least once a month. In fact, more and more consumers want to receive emails from brands. 61% of consumers want to see at least one email a week from brands they follow. So sending out a weekly newsletter is what most audiences want.