Xaxis is The Outcome Media Company. It combines advanced artificial intelligence with proprietary data and proven expertise to optimise programmatic media investments and achieve improved, verifiable results for its clients.
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Who is xaxis owned by?
WPP
Xaxis has a presence in 11 countries across North America, Europe, and Australia. Xaxis is part of WPP. GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.
Is xaxis under GroupM?
As part of WPP and GroupM, we partner with best-in-class agencies across all communications, experience, commerce and technology disciplines.
How many employees does xaxis have?
1,800 employees
How many Employees does Xaxis have? Xaxis has 1,800 employees.
Is Xaxis a DSP?
WPP Group’s trading desk Xaxis is known for its proprietary approach to technology.Now, AdExchanger has learned, its DSP has been put out to pasture as Xaxis shifts client campaigns to outside DSPs. “We decided two years ago that a DSP that allows us to hook into exchanges was a proprietary stack.
Is Xaxis an agency?
Xaxis is The Outcome Media Company.Xaxis offers managed programmatic services in 47 markets including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
What does WPP PLC stand for?
Wire and Plastic Products plc
Wire and Plastic Products plc was founded in 1971 as a manufacturer of wire shopping baskets. In 1985 Sorrell, then Saatchi & Saatchi’s financial director, bought a controlling stake to turn it into a worldwide marketing services company.
Is group Ma holding company?
The Parent Company is a Massachusetts corporation currently classified as a security corporation under G.L.
Letter Ruling 91-3: Security Corporation Holding Beneficial Interests of a Business Trust.
| Date: | 07/17/1991 |
|---|---|
| Organization: | Massachusetts Department of Revenue |
Is wavemaker part of GroupM?
Wavemaker, the new GroupM media agency formed from the merger of MEC and Maxus, formally kicked off its U.S. operation on Monday.
What is Pbu programmatic?
At Mindshare, about 70 people support a programmatic buying unit (PBU) that plans and executes for large clients such as Unilever and Kimberly-Clark.All GroupM clients that work with programmatic or biddable media are in some way, shape or form supported by the Connect organization.
What is programmatic advertising?
Programmatic advertising is the use of automated technology for media buying (the process of buying advertising space), as opposed to traditional (often manual) methods of digital advertising.RTB is considered to be a cost effective way to buy media with a large audience.
What is Demandside platform advertising?
A demand-side platform (DSP) is a type of software that allows an advertiser to buy advertising with the help of automation. Because they allow mobile advertisers to buy high quality traffic at scale with minimal friction, DSPs are a powerful marketing automation tool.
Who is under WPP?
About WPP PLC (ADR)
The Company has operations in over 112 countries. The Company offers global, national and specialist advertising services from a range of international and specialist agencies, which include Bates CHI&Partners, Grey, JWT, Ogilvy & Mather Advertising and Y&R.
Who owns OMD?
OMD Worldwide
Where is WPP head office?
London, United KingdomWPP plc
Is group Ma a good company?
Overall, good company
The people are great, very willing to help one another, and cultivate a friendly, welcoming environment. Open to suggestions and process improvements. Cares about employees and being inclusive and sensitive to people’s different situations.
What does MediaCom do?
MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries.
What companies are under Group M?
About GroupM
GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis.
What does wavemaker Global do?
Our leading global consultancy has experts to solve any communications challenge, from go-to-market ecommerce strategy to digital transformation.
Is MEC now wavemaker?
LONDON and NEW YORK — The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘WAVEMAKER’. Wavemaker will have offices in 90 countries and over 8,500 employees.
global media and marketing services company
Mindshare is a global media and marketing services company formed in 1997. As one of the world’s largest media agencies, Mindshare is responsible for a large majority of GroupM/WPP’s global marketing billings and campaigns.
Mindshare (firm)
| Type | Subsidiary |
|---|---|
| Website | mindshareworld.com |